It's how we get everyone on the same page.
Leaning into a sense of belonging — Zócalo Public Square, Arizona State University
Zócalo Public Square needed a brand story that matched the scale of its ambition within Arizona State University. We helped them articulate a sense of belonging as their north star, sharpening the mission language and landing on a strapline that invites everyone in: "Curiosity Loves Company."
Brand alignment, mission, strapline
When who you are and how you were called align — Pacific School of Religion
A 150-year-old seminary that had always stood for progressive theology needed a brand to match its courage. We led a full rebrand — from identity to tagline — anchoring everything in the insight that PSR's history of fearlessness is exactly what the future demands: "Unafraid Since 1866."
Rebrand, identity, tagline
When the old rules fail, write new ones — SilverSky
SilverSky was entering the managed detection and response space and needed to stand apart from a sea of fear-driven cybersecurity brands. We built an identity and narrative platform around confidence and disruption — a challenger brand that doesn't just protect, it changes the rules of engagement.
Identity, platform, narrative, vibe
The future is not a fait accompli — Institute for the Future
IFTF has been thinking systematically about the future for over fifty years, but its brand hadn't kept pace. We refreshed the identity and designed a new digital experience, all grounded in the strapline "The Future is Wide Open" — a declaration that the future belongs to those who shape it.
Brand refresh, strapline, user experience design
Fear fades and freedom follows when you lead with why — Kwaray
This was a ground-up build — from naming to complete brand identity. Kwaray needed a brand that could inspire people to connect purpose with action. We developed the name, visual identity, and strategic platform around a simple, powerful call: "Put Your Why To Work."
Naming, brand strategy, identity, design