It's how we get everyone on the same page.
Leaning into a sense of belonging — Zocalo Public Square, Arizona State University
Zocalo Public Square needed a brand story that matched the scale of its ambition within Arizona State University. We helped them articulate a sense of belonging as their north star — "Curiosity Loves Company."
When who you are and how you were called align — Pacific School of Religion
A 150-year-old seminary that had always stood for progressive theology needed a brand to match its courage. We anchored everything in fearlessness: "Unafraid Since 1866."
When the old rules fail, write new ones — SilverSky
SilverSky needed to stand apart from fear-driven cybersecurity brands. We built an identity around confidence and disruption — a challenger brand that changes the rules of engagement.
The future is not a fait accompli — Institute for the Future
IFTF has been thinking systematically about the future for over fifty years. We refreshed the identity and designed a new digital experience: "The Future is Wide Open."
Fear fades and freedom follows when you lead with why — Kwaray
This was a ground-up build — from naming to complete brand identity. Kwaray needed a brand that could inspire people to connect purpose with action. We developed the name, visual identity, and strategic platform around a simple, powerful call: "Put Your Why To Work."